The James style guide · No. 01

Your jewellery.
Your capsule.

Five staples. Three accents. A considered collection that feels like you, with more ways to wear every piece.

THE WARM GOLD EDITBUILD YOUR CAPSULE
Start with what you love.

Your wedding band, an inherited chain, a favourite pair of earrings. A capsule builds around your life.

Give every piece a purpose.

Simple shapes lay the foundation. Scale, texture and personal details bring the variety.

Wear them your way.

You don’t need all eight at once. Start small, then add what makes your collection feel complete.

01 / The foundation

Five pieces to come back to.

Clean lines and warm gold tones that work together. Tap + to add a piece to your capsule checklist.

Your starting trio: the huggies, snake necklace and fine band.

Add the bracelet for texture and the signet for a signature detail.

02 / The personality

Three ways to change the mood.

A bolder silhouette. A meaningful letter. A softer sheen. Choose the accents you’ll love reaching for.

03 / Put it together

Same collection. A different feeling.

Pick a moment to see a simple combination. Shop the individual pieces to make the look your own.

04 / A few guiding principles

The art of wearing less, well.

01

Choose your focus.

Let one piece lead. Larger hoops can carry a look; a personal pendant can become its centre.

02

Play with proportion.

A fine band beside a signet. Open bracelet links with a smooth chain. Variety keeps things interesting.

03

Leave room to layer.

Wear the snake chain shorter and the pendant lower. Adjust in the mirror so each piece has its own space.

04

Make it work for you.

Repeat a second metal tone in two places, work around your neckline, and keep the pieces that feel comfortable.

Your personal edit

My capsule checklist

Choose the pieces you love using the + on each product.

A place to plan your collection. Choose your size, initial and finish on James before adding to your shopping bag.

Prices and availability are read from the store when this page loads. Prices are starting prices for the featured finish. Availability varies by size and initial; confirm details on each product page. Follow the care instructions for each piece.

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