About Us

Hello, there.

Thanks for coming to this online store, I'm really glad you're here. My name is Ika.

If you're reading this you must be curious about who we are and what our product is all about, right?

It all started with another business

We started our moissanite fine jewellery business, Stella, in 2020 right before the pandemic struck. While the business was already very well positioned to unlock a new market for fine jewellery, life was immediately topsy turvy. And we changed too. Suddenly we were working from home, homeschooling the kids, baking bread, staying in more.

Fine jewellery wasn't on everyone's radar.

We knew we wanted to create a line of jewellery and accessories that would fit in with our "new normal".

And so, James was born

Our customers spoke, and we listened. You told us that you want jewellery that is affordable, durable, long-wearing and still beautiful. Pieces that you can easily wear 24/7 at home and still feel special amidst these trying times.

My own son, James, was born in 2021 during the pandemic and we named this business after him. Now I have two babies named James 😁

Practical and premium

We proudly bring together both practicality and quality in our lines of jewellery which we carefully create and curate with you in mind. We offer a growing selection of affordable, longwearing jewellery made from extremely durable titanium and stainless steel base metals. It is hypoallergenic, tarnish resistant, waterproof and plated in real gold using the latest plating technology.

Forward looking

James was born in 2021 in South Africa amidst the global panini we find ourselves in. We are excited to keep bringing you new and exciting jewellery that live up to your high standards.

Thanks for joining us on this crazy ride.

James' Mom,